The IDN gTLD . aims at enhancement of the quality of usage of the Internet by creating a sustainable trusted Internet environment for children and teenagers, which will integrate high-quality amusing and educational content backed by sound administrative procedures and solid technical levers that ensure the target audience’s convenient and safe navigation through the always fascinating, and occasionally spectacular, Internet.

. is an instrument to reach out to kids, teens, parents, grandparents, teachers, librarians, etc. by creating a nationwide platform to share ideas and experiences, create, engage in and interact under the rainbow of projects and activities which encompass both the people in the local community and informal and formal organizations operating for the benefit of kids and teens on the regional and national levels.